As
Internet marketers it is imperative that we constantly look for ways
to make a good impression on our viewers. Your business depends on
it. We only have a short amount of time, before a decision on whether
or not we are professionals will be made. We must make good use of
this time.
The
first instant we have at presenting ourselves to viewers is our web
page. This brings us to the importance of good design and proper
color choices. First impressions are very important. We must make the
best of them because we are only allowed one.
Remember
this is your store front, and you must treat it respectfully. While
content, customer service, a niche in your market, and a high
subscriber list, are crucial to your life on the internet. Good web
page design and proper color choices are crucial as well. It is a
good part of the reason why viewers bother to look over your content
at all. Regardless of how incredible your content may be, you need to
welcome them and make them feel at home, while they are there. Or,
they will leave.
Did
you know you can control the mood of your visitors by using certain
color choices? This is a simple concept that is very often ignored.
Why?
Human
emotions are very often triggered by color. You need to know which
colors trigger which emotions.
Color
can make the difference between buying and selling, if used
correctly. You need to choose the right color combinations for your
site and product.
Everything
we, buy, eat, wear, and all of the things that take up space where we
live, work or play, all have colors. These colors provide a
psychological and emotional response in everyone. These responses
reflect who we are and the things that we think and feel.
Color
is the first thing we notice and the last thing we forget. If used
properly it can be a powerful tool. It is the doorway to our deepest
thoughts and feelings, and desires. This is an issue worth
discussing.
Which
colors should you use?
Well,
it is always best to keep your main content on a white background.
This is easier on the eyes and will provide a sense of
professionalism. The color white triggers emotions such as: purity,
peace, and perfection.
While
white is an important color, you will probably want to complement
your site with other colors as well. After all, there is creativity
in each and every one of us. There is a huge color spectrum for us to
choose from. Which colors are best!
Here
are a few ideas to help you.
Red
colors can stimulate warmth, hunger, and excitement. Cooler colors
such as green and blues enhance calm and content feelings. Dark
colors make objects seem heavier, while light colors make them seem
lighter.
Yellow
may reflect a lack of worry, while black a troubled state. Of course
not all colors mean the same things to all people. Yellow may
sometimes mean cheap, green may mean money or greed, black may mean
elegance or death.
Color
has become a science and it is a much needed weapon as part of your
marketing arsenal. You will need to take great thought in choosing
color as it will identify you, because once a color is "owned"
it is associated with you and your company. I am sure you have
noticed this with examples such as Coca Cola red, Tide orange, and
John Deere Green. It is just as important to your identity as your
logo. If a shape provides a symbol, be aware that color does the
same.
Think
carefully when choosing colors! Applying a certain color to your
product is just plain logic.
For
example: In stores, colors identify flavors, brands, and products:
Green in a cleaner says pine- in a mouthwash says mint, blue very
often means strong mint - icy cool. Clear means additive free. Red
found in strawberries, cherries, and apples is very appealing. You
would never choose gray for laundry detergent because you don't want
gray clothes, you want brightly colored clothes. Blue, very
unappetizing on a dinner plate, is much more successful as a dinner
plate.
Because
they strongly affect mood, grays and browns seem somber and often
depressing. But they can take on a more cheerful attitude with
complements of red. No matter how you use them they suggest weight,
or something heavy. This would provide your visitors with a feeling
of stableness and strength. Emotions like this will help your
visitors to associate your site with solidity and confidence. Other
colors such as burgundy, oyster, beige, and blues will also provide a
feeling of solidity.
The
list goes on and on.
Don't
over look the issue of color with your business. Believe me it
matters!
You
see, once we lived in a black and white world. TV was black, printed
publications were predominantly black. All of that changed in the
60's and has created a chain reaction that holds true today. Color is
the most important attention getter. As humans, we bring our own
tastes to the world. How do we choose which color to be identified
with? What is the right color? Sometimes there is no right answer;
you just have to take your best shot. But the number one choice of
Corporate America is still blue.
About
The Author Pam Renovato is the web master of a newly renovated: The
Free Advertising Network. What will you do when you discover all of
those other marketing packages don't work? Try using your use your
teeth! 4 great membership’s one low monthly price!
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